Sonoma County for Sale by Owner: the Top 5 Challenges

When you determine to sell your house, one of the first choices that comes up is tactical: do you try to sell it yourself as a Sonoma County "For Sale by Owner" property--or do you enlist a real estate agent? Since your object is to maximize your profit, you might think that most thrift-minded home owners would decide to eliminate the agent's commission and do the work themselves. But that's not the case.

The majority of sellers ultimately team up with a Santa Rosa real estate agent. Sometimes they go the For Sale by Owner route first, but after testing that method, change courses. The statistics show that the selling price of Realtor(R)-assisted home sales is higher (a $40,000 difference, according to the latest study) which certainly would explain part of the reason. But other factors come into play, too:

1. Pricing: If you aren't immersed in Sonoma County's real estate business five to seven days a week, there's no way you can have the intimate knowledge about the current market that comes with daily work in the field. A real estate agent comes armed with extensive knowledge of the local market and all the changes that have brought it about. It's extremely important to price your home correctly to sell it on the first go-round. It's a demonstrated fact that the longer a home sits on the market, the lower its final sale price.
2. Time and Energy: A Rohnert Park For Sale by Owner sign in the front yard means you are in charge, 24/7! That's despite any other demands on your time--for example, your job! One of the benefits of using a real estate pro is that selling your property is our singular focus: ourjob! It means marketing, networking, working with buyers. Doing whatever it takes to get your house sold is our first priority. Lacking the same kind of time and resources, a For Sale by Owner seller is at a clear disadvantage in the competition to sell houses. It's a marketplace where one missed buyer can mean the difference between a listing that turns into a sale...and a listing that turns stale.
3. Objectivity: The house is yours: you designed or decorated it; you've fixed and painted and mowed and swept it. If you took your work seriously, you feel at least some pride in how it's presented. Unfortunately, that's a problem. Lacking objectivity in the sales milieu can be one of the biggest hindrances to actually selling your house. It makes it hard for you to negotiate--to see and acknowledge the flaws a buyer sees. And it can make buyers wary of even wanting to negotiate with you in the first place. Either factor can prove costly. Separating owner from sales agent opens communication. It's a relief for everyone!
4. Paperwork: This is the most obvious point. If you choose to wade into the paperwork/deadline process yourself, you'd be wise to count on needing a bit of extra attention from a good real estate attorney--if only to avoid potential litigation down the line.
5. Security: It's unfortunate, but putting your house up For Sale by Owner in Sonoma County (or anywhere) can make you a target. Less-than-honest folks are out there--creeps who may specialize in sellers who might not follow the proper measures for letting people into their homes.

Please call me with any questions or to pre qualify before a purchase. (707) 695-4922. www.facebook.com/homeloansrohnertpark.

Tim Carroll

Area Sales Manager

Affinity Lending Solutions

tcarroll@affinitylending.com